A recent Adelaide Crows TVC produced by Flix Productions
UNDERSTANDING THE BROADCAST REQUIREMENTS FOR GETTING YOUR TVC ON BROADCAST TV
Firstly, let’s assume your TVC aligns with the client’s vision and content satisfaction, ready to progress to delivery. Numerous technical prerequisites must be completed before getting Your TVC on Broadcast TV on Australian network television screens.
TECHNICAL REQUIREMENTS
A deliberate 12- frame absence of any sound at the TVC’s beginning and end ensures seamless transitions between commercials during broadcast. Pay attention during commercial breaks; notice the 1 second dip to black between each TVC to grasp why this is crucial.
RESOLUTION
Resolution is non-negotiable—footage, graphics, and logos must boast HD quality suitable for large displays. Working with uncompressed 1080p or higher footage ensures clarity and professionalism, especially vital for logos on Large TV screens.
Working with uncompressed 1080p or higher footage avoids problems during final delivery, especially crucial for logo clarity on large screens.
Make sure you are working with High resolution logos, preferably vector images if available from the client.
An Adelaide Crows TVC produced by Flix Productions
AUDIO REQUIREMENTS FOR GETTING YOUR TVC ON BROADCAST TV
Navigating audio requirements poses challenges—keeping optimal audio levels throughout the TVC, adhering to Australian TV standards, is important. Monitoring audio levels through editing programs ensures your TVC wont be rejected on delivery.
CAD CLEARANCE
Acquiring a CAD number is mandatory before airing your TVC on Australian Television. Clear Ads validates all claims made in the ad, issuing these numbers, valid for two years. They scrutinize content, probing claims and ensuring compliance with Free TV Australia guidelines.
WE CAN DEAL WITH ANY CAD ISSUES
Issues may arise during the clearance process; however, these can often be resolved with a client-provided letter substantiating any CAD claims. Clear Ads rigorously checks advertisements, aiming to prevent misleading viewers.
DELIVERY SPECIFICATIONS
Collaborating with intermediaries like Ad Stream (now Extreme Reach) helps to facilitate compliance between production companies and TV networks. Delivery via platforms like Ad Stream (now Extreme Reach) requires specific adherence to delivery specs, including key details on the clapper for compliance.
CONSIDERATION OF COSTS
Bear in mind, these technical and clearance procedures incur costs—delivery charges by Ad Stream and clearance fees by Clear Ads amount to a significant investment. Understanding these costs is vital for companies considering TVC production, surpassing the post-production effort of social media ads.
ASSISTANCE FROM FLIX PRODUCTIONS
At Flix Productions, we aim to help with this process and offer services for TVC production. Should you need any assistance or have queries, reach out to us. We’re committed to facilitating a smooth journey from video completion to successful delivery to TV networks in Australia.
FINAL THOUGHTS
Navigating from TVC completion to broadcast involves technical and clearance challenges. Flix Productions stands prepared to support you through this journey. Connect with us for a hassle-free TVC production experience.
