At Flix Productions, we understand the power of video to build your brand. When you think of video production in Adelaide, you might have a single idea in mind, but there’s a vast array of video types that can strengthen your brand. From product showcases to testimonials, events, staff profiles, and engaging social content. Videos offer broader reach and deeper brand awareness than photos alone.
Our long-time partners, Champions League Basketball (CLB 3×3), headed by CEO Matt Hollard and Yvette Williams, have harnessed the potential of video content over the years, and here’s how they’ve witnessed a remarkable brand growth in a relatively short time for a sports league.
YOUR PRODUCT: BUILDING BRAND THROUGH VIDEO
A product video is a visual presentation that showcases a product. While engaging viewers, it is designed to make potential customers aware of your product.
CLB3x3, unlike Amazon, offers an experience, not a physical object. It’s an exhilarating family event of fast-paced, exciting 3on3 basketball, spread across every corner of Australia.
In 2023, when they kicked off their season in Port Adelaide, Flix Productions was right there to capture the action. Together with CLB, we strategically filmed content across various mediums.
We initiated a Video News Release (VNR) with press conferences and B Roll overlay, ensuring it reached commercial networks and aired on the weekend news. Following that, we conducted insightful interviews with key stakeholders, creating a library of content for social media use throughout the year. And of course, the main event! – we filmed all the games, crafting a captivating recap of the CLB launch. CLB then sent the video far and wide across all platforms.
The result? Immediate and continuous growth in brand and product awareness.
EVENTS: A SLAM DUNK FOR MARKETING
One video to build your brand consideration should be event videos. They provide a concise and engaging overview of an event, capturing its essence and key moments. They help create lasting impressions and foster brand awareness among a wider audience. The videos serve as valuable marketing assets, driving interest and participation in future events. See further down this page for a Josh Giddey clinic recap video.
But, while 3on3 basketball is CLB’s flagship event, they also organize large-scale basketball clinics nationwide. When it came to finding the best way to get that message out there, they again chose video. Flix Productions created a marketing video about highlighting how well the CLB team can put on large sports events of all kinds.
This Video led to future opportunities to bring other NBA stars to Australia for future events like this:
TESTIMONIALS: A LONG-TERM INVESTMENT IN CONTENT
Another video to build your brand is Testimonial videos. They can feature staff, customers or clients sharing their positive experiences with a product or service. They establish trust, credibility, and social proof, which can influence potential customers’ purchasing decisions.
Testimonial videos achieve increased brand reliability, enhancing conversions and customer loyalty.
Making the most of filming days is our forte. When CLB3x3 launched their 2023 season in Port Adelaide, we recorded interviews with over a dozen people. These interviews served as valuable testimonial content throughout the year, maximizing their investment in video production.
See below how we created a short social video that not only promoted the product (3on3 basketball) but also welcomed a new member of the CLB Team, Matt Koenig.
ANIMATION: VIDEO TO BUILD YOUR BRAND WITH VISUALS
Video content doesn’t always require filming. Stunning visuals for your brand can be created from photos or logos. Considering that social media algorithms favour videos over photos, CLB regularly released animated logo reveals designed with each team’s theme in mind, enhancing their brand presence and creating an impact.
For example, Warnambool Storm, was revealed through an electrical thunderstorm animation in the teams colour palette:
The Illawarra Heat logo was burned into people brains through fire:
Brisbane city’s logo was revealed atop a skyscraper that wasn’t seen until the viewers flew through a city landscape:
SOCIAL MEDIA VIDEOS: ENGAGE YOUR AUDIENCE
Social media video to build your brand, typically under one minute, are perfect for engaging your audience.
CLB took this to heart, and when their Josh Giddey clinic spanned two days, Matt & Yvette asked Flix Productions to swiftly turn around a day-one recap video, in mere hours, energizing their audience and creating a memorable experience.
Working through the night, we created this day one recap that over performed on socials but was also played on loop the following day at the clinic. All day long coaches, parents and players planted themselves in front of the tv watching all the fun and trying to spot themselves or their child in the video.
This created an energetic vibe for day two and reminded those invloved how much fun they were having even at the end of a long second day of hoops.
VIDEO NEWS RELEASES (VNRS): GET YOUR MESSAGE OUT THERE
A rarely utilized but great video to build your brand is a VNR. A VNR is a pre thought out video news story idea that provides ready-to-air content for TV networks. It simplifies news coverage by offering high-quality visuals and information, making it a valuable resource for networks with limited reporting & filming capabilities. It also allows you to control the narrative or message you want to send out.
In 2021, the Adelaide Pride was the first team to be announced by Champions League Basketball. CLB3x3 partnered with Flix Productions to create a comprehensive VNR package, increasing their TV coverage and reaching a broader audience.
The VNR supplied included everything a tv network would require to create a news story. This included both B Roll footage interviews with CLB founder Matt Hollard and Adelaide Pride owner, Kevin Brooks. All footage was supplied in broadcast TV tech standards to ensure that the VNR wouldn’t be put in the ‘too hard’ baskets if technical conversions were needed at their end.
This resulted in CLB3x3 getting great TV coverage of the team launch, as seen here on ch7:
RAW FOOTAGE: FLEXIBILITY IN CONTENT USAGE
Upon request, we can provide our clients with the raw footage, offering flexibility in content usage. CLB has effectively employed our raw footage to boost their engagement compared to photos.
RESULTS – CLB GROWS AT A RAPID RATE
CLB3x3 has made significant strides in promoting their league and brand in various ways, and Flix Productions’ video content has played a crucial role in helping them grow on socials from zero to over 30,000 followers across Facebook, Instagram, LInkedIn and more.
They’ve recently expanded into Japan, opening up new avenues for their brand growth, and we’re excited to continue this journey together.
If you want to see more great content that Champions League Basketball create, or want to attend one of their next events, check out their Facebook and Instagram pages.
If you’re looking to use video production to increase brand awareness like CLB has, don’t just think of ‘a video’ by Flix Productions. Consider all the different video types that could empower your brand.
Remember, filming is often the most expensive part of video production, so make the most of your filming day. The more you capture, the lower the average cost per video.
Contact us today if you need video production services!
