At Flix Productions, we’re passionate about video production and content creation. Today, we want to share some fascinating insights with you on a topic we hold dear to our hearts: Video Marketing Stats. Adelaide is a hub for creativity and innovation, and as a video production company based here, we’ve witnessed firsthand how video marketing has transformed the way businesses engage with their audience.
So, grab your popcorn, and let’s dive into “10 Stats About Video Marketing You May Not Know About.”
1. VIDEO BOOSTS CONVERSION RATES BY 80%
Did you know that including a video on your website’s landing page can increase your conversion rates by a staggering 80%? It’s true! Flix Productions has seen numerous businesses in Adelaide experience a significant uptick in leads and sales after incorporating videos into their online strategy.
2. VIDEOS ARE SHARED 1200% MORE THAN TEXT AND IMAGES COMBINED
One of the most exciting aspects of video marketing is its virality. Content that evokes emotion and resonates with viewers is more likely to be shared. In fact, videos are shared a whopping 1200% more than text and images combined! So, if you want your message to reach a wider audience in Adelaide and beyond, video is the way to go.
3. MOBILE USERS SPEND 88% MORE TIME ON SITES WITH VIDEOS
With the proliferation of smartphones, it’s no surprise that mobile users are devouring video content. Websites with videos keep visitors engaged, with mobile users spending 88% more time on such sites. Flix Productions can help you create mobile-friendly videos that captivate your audience.
4. 64% OF CONSUMERS MAKE A PURCHASE AFTER WATCHING A VIDEO
Video marketing stats is not just about engagement; it’s about conversion. A whopping 64% of consumers are more likely to make a purchase after watching a video about a product or service. In Adelaide, businesses are leveraging this statistic to drive sales and build customer loyalty.
5. VIDEO ADS HAVE AN AVERAGE CLICK-THROUGH RATE OF 1.84%
Video ads are an effective way to engage your target audience. With an average click-through rate of 1.84%, video advertisements have the potential to drive traffic to your website and generate leads. Flix Productions specializes in creating compelling video ads that resonate with your audience.
6. THE BRAIN PROCESSES VISUAL INFORMATION 60,000 TIMES FASTER THAN TEXT
Our brains are wired to process visual information rapidly. In fact, the brain processes visual information 60,000 times faster than text. This means that a well-crafted video can convey a message more effectively and efficiently than a lengthy article. In Adelaide, businesses are harnessing the power of video to deliver their brand messages effectively.
7. INCLUDING VIDEO IN EMAIL MARKETING INCREASES CLICK-THROUGH RATES BY 200-300%
Email marketing remains a powerful tool for businesses. However, adding video to your email campaigns can supercharge your results. Studies show that including video in your emails can increase click-through rates by a staggering 200-300%. Flix Productions can help you create engaging video content for your email marketing campaigns.
8. YOUTUBE HAS OVER 2 BILLION LOGGED-IN MONTHLY USERS
When it comes to video marketing, YouTube is a force to be reckoned with. Video marketing stats show that with over 2 billion logged-in monthly users, it’s a platform that should not be ignored. Adelaide businesses are tapping into the immense reach of YouTube to showcase their products and services to a global audience.
9. 81% OF BUSINESSES USE VIDEO AS A MARKETING TOOL
The prevalence of video marketing is on the rise. In fact, 81% of businesses are using video as a marketing tool. It’s a clear indication of the effectiveness and popularity of video content in today’s digital landscape. If you’re not already using video in your marketing strategy, now is the time to start.
10. MARKETERS WHO USE VIDEO GROW REVENUE 49% FASTER THAN NON-VIDEO USERS
Last but certainly not least, this stat is a game-changer. Marketers who embrace video marketing experience revenue growth that is 49% faster than those who don’t. Flix Productions is here to help you harness the power of video and accelerate your business growth in Adelaide and beyond.
Contact us today if you need video production services. Whether you’re a startup, a small business, or a large corporation, we have the expertise and creativity to bring your vision to life through the magic of video. Let’s work together to make your brand stand out in the ever-evolving world of digital marketing.